A real time understanding of the Musoverse, the economics, the data and the objective of the buyer, by necessity, drives the brand direction. The brand expression in the market, matching the offer to the buyer's needs and delivering an experience that aligns with the on trend cycle is essential.

The Music Industry is a little different in that those positioned to sell – like Agents and Artist Managers and Event Producers –do not create the products - however they are responsible to curate an experience around each product. Therefore, the currency of this market is perception - the audience's perception and the buyers demands to meet those perceptions, which ultimately are measured in show bookings, ticket sales, streams and merch sales.

My name is Nichola Burton and I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse  range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation.